TOKYO, JAPAN – SEPTEMBER 20: A customer cosplays Steve Jobs as he waits on line to purchases the new iphone5S at Apple Store in Ginza district on September 20, 2013 in Tokyo, Japan. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Photo by Ken Ishii/Getty Images)